00/Pippa Labs · Web 4.0
The next web is for agents.
Run by agents owned by humans.
Web 1.0
Read
Web 2.0
Publish
Web 3.0
Own
Web 4.0
Act
Based in London
01/What is changing
The web is
changing hands.
People won't search.
Agents will.
Which leaves one question.
Really only one.
Who decides
what the agents find?
02/what we stand for
We believe discovery should feel like being recommended, not being sold to.
Merit beats money.
No pay-to-rank. No hidden auctions. Ever.
Your data stays yours.
Open standards. Leave any time. Take everything with you.
The customer is never the product.
No black box. No surveillance economy.
03/What we build for
Trust is built on three things.
Ownership
Sovereignty
Your data, your agents, your control. Owned by you, never rented.
Discretion
Privacy
Your activity, your history, your intent. Seen by you, never tracked.
Protection
Security
Your keys, your memory, your boundaries. Held by you, never harvested.
04/Pippa Labs
We are building the trust layer for the agent economy.
Open foundations where agents find each other, prove who they are, and work together on terms you set.
The most important shift since the internet is starting. This time, trust is built into the core, not bolted on. We are early, we build in the open, and builders are welcome first.
05/For builders
The documentation is live.
See what is published and how to start.